The Kroger Co. says it has been awarded the 2024 Platinum Bell Seal for Workplace Mental Health, receiving an upgraded rating from previous years.
The Bell Seal program from Mental Health America is a first-of-its-kind workplace certification that recognizes employers who strive to create mentally healthy workplaces for their associates, according to a news release.
"The Bell Seal certification recognizes Kroger's unwavering dedication to the well-being of our associates and earning a Platinum distinction reflects our ongoing efforts to support associates holistically," Tim Massa, senior vice president and chief people officer for Kroger, said in the release. "For associates to truly thrive, they need to feel comfortable being their authentic selves every day. We want Kroger to be a place where our associates can be who they are, find purpose and discover a career."
Mental Health America evaluated Kroger's policies and practices in four focus areas: Workplace culture, benefits, compliance and wellness programs.
Kroger earned a 100% in the wellness programs category for its offerings, programs and perks to support associates' mental health and promote a positive workplace culture, according to the release. Offerings were evaluated in addition to the mental health services included in the retailer's health benefits, wellness initiatives and paid time off. Additional resources include the Well-Being Assistant powered by Magellan Health that is available 24 hours a day, seven days a week and free BetterHelp virtual counseling sessions, the company said.
Founded in 1909, Mental Health America is a community-based nonprofit dedicated to addressing the overall mental health of all. In 2019, it introduced the Bell Seal for Workplace Mental Health to recognize companies and organizations that understand the value of addressing mental health at work and implement policies and practices that support employee well-being.