Part of its ongoing efforts to support responsible companies, Woodbury, Minn.-based Kowalski’s Market, a family-owned grocery retailer with 11 stores, recently began offering Fyffes Fair Trade Certified Bananas. The move, says the retailer, emphasizes Kowalski’s efforts to support companies that protect the environment and empower farmers.
“We are excited to partner with Kowalski’s Markets to provide their consumers with Fyffes Fair Trade Certified Bananas. Fair trade bananas help fund life-changing projects for communities and provide fair living wages for workers,” said Jack Howell, senior vice president of sales at Fyffes North America, in a news release. “We are proud to be able to support Kowalski’s vision of living in a better planet.”
Fyffes says that, when shoppers choose to buy the company's Fair Trade Certified bananas, they can trust that the people behind the fruit work in safe, healthy conditions and earn additional money to uplift their communities. It’s an easy way to have a direct, positive impact on global communities, as well as farming communities in Colombia and Ecuador, said the release.
“For Kowalski’s, committing to a partnership with Fyffes on a fair trade banana program was an easy choice,” said Max Maddaus, produce director at Kowalski’s Market in Minneapolis/St. Paul. “Not only is the product quality fantastic, but the direct impact that fair trade programs have on workers, families and the communities they live in played a significant role in our decision to change.
“We have received an outpouring of feedback from customers expressing gratitude [that] we support such impactful programs,” Maddaus added.
