Industry stalwart to retire after more than 60 years

Peter Machi, long-time sales and purchasing representative with Consumer Fresh Produce Inc., Pittsburgh, will retire at year's end, the retailer said in a news release.

Consumer Fresh Produce Inc. said that Machi, known for his big personality and boundless passion for produce, left an indelible mark on the industry, earning the admiration of colleagues, customers and friends alike.

“Pete Machi is undeniably one of the most iconic figures in the entire produce industry, with a remarkable career spanning over 60 years,” Jim Houser, president and general manager of Consumer Fresh Produce, told The Packer. “I’ve had the privilege of working alongside him for more than 22 of those years, and I can say without a doubt, that his passion, drive, and knowledge have not only shaped my own career but also influenced many others in the industry.

Machi’s foray into the produce industry began on the back of a huckster truck at age 10. He spent three formative years bringing fresh fruits and vegetables to Pittsburgh neighborhoods. He said he was captivated by the lively world of produce and developed a keen sense for the trade and a genuine love for the business that would remain with him throughout his career.

As a teenager, Machi worked at Donahoe’s Super Markets in Pittsburgh, becoming the produce manager at 17. Consumer Fresh Produce said he displayed his natural talent for the produce business and leadership. He then worked at Kroger in Pittsburgh, continuing to grow in his knowledge of the produce industry.

Machi became a produce specialist for Charley Bros. in 1978, and in 1979 he joined Consumer Fresh Produce, where he would dedicate the next 46 years of his career. Machi said Alan Siger, past president and CEO of Consumer Produce Co., recognized his potential and inspired him.

Consumer Produce Co. said Machi proved himself over the next five decades as an outstanding salesperson and emerged as a stalwart leader.

Berries became his specialty and passion — a commodity the retailer said he sold with expertise and enthusiasm. Throughout his career Machi built deep, personal relationships with everyone he worked with. Consumer Produce Co. said his signature approach was simple yet impactful: He always picked up the phone, and his commitment to communication and personal touch set him apart.

Consumer Produce Co. said Machi’s old-school values shone through the evolution of the industry — from notepads to computers, from fax machines to cell phones — ensuring his voice and the voices of his customers were heard.

“Pete’s larger-than-life personality, combined with his commitment to customers, set him apart as a true leader,” Houser said. “He’s not just a leader — he’s a legend — and everyone fortunate enough to meet him would surely agree.”

In a sentimental tribute to his roots, Machi recently restored his old huckster truck. Today, he proudly drives it in local parades and events, reminding the community of his lifelong love for produce and his unwavering connection to Pittsburgh.

“As Pete now steps into retirement after 64 years, we extend our deepest thanks and best wishes for this next chapter with his beloved wife, Donna; his daughter, Gina; and his two grandchildren, Leo and Scout,” Consumer Produce Co. said in a statement. “Here’s to a well-deserved retirement for a true legend of Pittsburgh produce. Thank you, Pete, for everything. Your legacy will be remembered, and your impact will be felt for years to come.”