Organic is the fastest growing segment in fresh produce and innovative marketing strategies are major contributors to this success.
In the Global Organic Produce Expo, The Secret Sauce: How Marketing Is Leading the Charge of Organics Growth on Tues., Feb. 1 at 1:30 p.m., industry experts highlight the differences between conventional and organic product marketing, the opportunities these contrasts provide, and how the conventional segment can also reap the benefits of organics' "secret sauce".
Speakers include:
- Moderator: Johnna Johnson, Accounts Director/Media Manager, Marketing Plus
- Angela Hernandez, Director of Marketing, Trinity Fruit Company
- Kristina Luna, Sales Manager, Wholesum Harvest
Additionally, the popular BizMatch meeting scheduler will be offered throughout the event to pair organics suppliers with qualified retail and wholesale buyers. Don’t miss this exclusive content and so much more.