Homeland Stores expands prepared foods options online

HAC Inc., operator of 74 supermarkets in Oklahoma, says it is deploying Local Express’ Made-to-Order omnichannel solution at its 36 Homeland and 11 United stores to modernize prepared foods, catering and food services operations.

Homeland shoppers can now place customizable orders for holiday family meals, party trays, vegetable and seafood trays, butcher bundles and more from the convenience of their home or office. The Local Express system also enables the retailer to optimize inventory and labor resources, saving both Homeland and its customers time and money, according to a news release.

“Partnering with Local Express allows us to offer a user-friendly digital solution that enhances convenience for both our guests and store teams," said HAC CEO Tom Dahlen. "Customers can easily schedule pickups, customize orders and receive personalized recommendations. With e-commerce, curbside pickup, delivery and made-to-order catering, we’re committed to providing unmatched ease and service in our market."

Local Express says it is providing on-location, comprehensive training to store staff to ensure customer success and a seamless transition from the current e-commerce platform.

“Homeland Stores is a great example of an innovative supermarket operator that sees the importance of foodservice as a critical point of competitive differentiation," said Local Express CEO Bagrat Safarian. "Our Made-to-Order omnichannel solution allows the chain’s customers to order and customize prepared foods online without any friction. It also improves the speed and accuracy of order taking, enhances resource allocation and integrates with their existing POS system for better business management."