Homegrown Organic Farms introduces Little Pranksters kiwiberries

Homegrown Organic Farms unveiled its latest branding venture with the launch of Little Pranksters kiwiberries. These miniature marvels are not your average kiwi; they're small, bold and bursting with flavor, the company said in a news release.

Unlike traditional kiwifruit, Little Pranksters kiwiberries feature a fuzz-free exterior and petite size that enhancing their snackability, according to the company.

"Little Pranksters are sure to attract attention on grocery store shelves," Stephen Paul, deciduous category director for Homegrown Organic Farms, said in the release. "Visually unique and irresistibly tasty, Little Pranksters are the ideal choice for health-conscious snackers and fearless foodies alike.”

The kiwiberries have a playful twist — they love to prank, the release said, explaining that eating them before they’re ripe is like falling for a lousy prank, as the taste won't be sweet at all. The bold packaging designs include warnings for consumers, urging them not to get pranked.

"It’s important to wait until they’re soft and ripe," said Elise Smith, marketing manager. “Trust us, the flavor experience is worth the wait. The softer the berry, the sweeter the taste.”

Don’t be fooled by their size; these small but mighty kiwi berries are a nutritional powerhouse, the company said. They are a good source of vitamin C, rich in fiber and packed with essential nutrients like magnesium, potassium and vitamin E, and with more antioxidants than traditional kiwis, Little Pranksters are a delicious way to support a healthy immune system, improve digestion and eliminate toxins, according to the release.

Little Pranksters have a short but sweet season. They are available from September to November from the Willamette Valley in Oregon, a region known for its agricultural diversity and climate.

“Our teams have put an extraordinary amount of effort behind the scenes for this project, said Homegrown Organic Farms CEO Scott Mabs. "From our creative teams to logistics and operations, everyone has played a crucial role in bringing this vision to life. We are excited to introduce the brand this season and showcase the results of our collective hard work.”

Little Pranksters are available in 4.4-ounce., 6-ounce and 16-ounce clamshell options, loading from their Sheridan, Ore., or Kingsburg, Calif., facilities.