Heritage Grocers Group expands loyalty program to El Rancho Supermercado

Heritage Grocers Group, an Ontario, Calif.-based Hispanic food retailer, has expanded its rewards program to El Rancho Supermercado, one of its banner companies with 29 stores across Texas and Kansas. This expansion further unifies Heritage’s banner companies under one loyalty program to enhance the overall shopping experience and unlock more value for its customers, according to a news release.

“Building on the successful launch of Heritage’s rewards program for Cardenas Markets in February, we are proud to extend this program to the loyal customers of El Rancho Supermercado,” said Adam Salgado, chief marketing officer of Heritage Grocers Group. “This latest expansion to El Rancho will create significant added value for both existing and new participating customers. The rewards and data accessed from this program will also help HGG further specialize the dynamic shopping experiences we offer to our customers in a personalized manner.”

The El Rancho Rewards mobile app is available for download from the Apple App Store or Google Play. Customers can also sign up for the new loyalty program and start enjoying benefits by visiting El Rancho Supermercado Rewards, the release said.

After enrolling in the program, customers can access offers by tapping “Clip and Save” to add their selections to “My Card” or the “Cart” icon. Upon checkout, customers need to enter their phone number or present the bar code on My Card or the Cart icon, to redeem their offers.

Customers that opt in and participate can:

• Clip digital coupons.
• Earn and redeem points on all purchases.
• Enjoy and access to exclusive weekly offers.
• Receive one point for every $1 spent.
• Save on El Rancho’s digital deal of the week.
• Take advantage of seasonal offers and promotional discounts.

To learn more about El Rancho Rewards, including details, terms and conditions, visit El Rancho Supermercado Rewards.

Headquartered in Addison, Texas, El Rancho Supermercado opened its doors in 1988 and has since been dedicated to making Hispanic customers feel at home, the grocer says.

Seeking to offer a customer experience focused on freshness, authenticity and affordability, Heritage Grocers Group is a specialty, ethnic food retailer that offers an assortment of both traditional and specialty grocery items to the communities it serves.

Heritage Grocers Group operates in six states, including California, Texas, Nevada, Arizona, Kansas and Illinois, with a total of 58 stores under the Cardenas Markets banner, 29 stores under the El Rancho Supermercado banner, 21 stores under the Tony’s Fresh Market banner, and seven stores under the Los Altos Ranch Market banner.