HelloFresh adds five new meal kits to retail product line

HelloFresh adds five new meal kits to retail product line

by Ashley Nickle, May 02, 2019

Meal kit company HelloFresh has expanded its retail lineup, with new items including Teriyaki Beef Tacos, Truffle Steak, Honey Sriracha Chicken, Meatloaf Balsamico and Creamy Tomato Penne.

Prices start at $14.99 and take less than 30 minutes to cook, according to the company. Retailers carrying HelloFresh include Giant, Hannaford, H-E-B, Fareway and others, with kits more than 500 locations.

The kits are often merchandised near the deli section, according to HelloFresh.

Based on the company’s descriptions of the dishes, each meal has a produce component, from mashed potatoes to green beans to Brussels sprouts to pineapple salsa and pickled onion.

HelloFresh expanded in 2018 by purchasing fellow meal kit companies Chefs Plate and Green Chef.


Related

HelloFresh acquires Canadian meal kit company Chefs Plate

HelloFresh buys rival meal kit company

Year in Produce Retail — Evolution of meal kits

 









Become a Member Today