Consumers across the Southwest are no strangers to kicking up their produce with a chili-lime twist, but the makers of Tajin Seasonings are planning to expand horizons nationwide.
The company plans to do more than 1,300 demos across North America this year, according to a news release. Demos are planned for local, national and regional chains and club stores, partnered with multiple commodities including corn, potatoes, pineapples, apples, stone fruit, mangoes and avocados.
“Tajin is a natural partner for the produce sector because it’s the perfect complement to fruits and veggies, yielding a combination enjoyed by young and old alike among all ethnic groups, not just Hispanics,” said Tajin International Corp. CEO Aldo Fernandez, in the release.