The Hass Avocado Board has named marketing firm Meyocks as its agency partner to lead research and nutrition-focused advertising and creative strategy promoting the benefits of avocados to health professionals.
“For nearly 12 years, we have been communicating the growing body of avocado research, resources and usage ideas to health professionals as well as generating awareness of Avocados — Love One Today,” Gina Widjaja, senior director of marketing communications with HAB, said in a news release. “We are excited to collaborate with Meyocks ensuring that avocados remain top of mind for health professionals who advocate a food-as-medicine approach."
The collaboration between HAB and Meyocks will focus on four critical health pillars: supporting heart health, aiding in weight management, managing Type 2 diabetes and promoting healthy living at every age.
“Meyocks helps food, agriculture and health-care brands make a meaningful difference in the world,” Kelly Ferguson, CEO of Meyocks, said in a news release. “We can’t imagine a better fit than helping the Hass Avocado Board tell the story of this superfruit’s health benefits.”
HAB leverages its nutrition marketing program to effectively communicate with health professionals and consumers to build demand for avocados, the release said. Through its Avocados – Love One Today initiative, the board provides a wealth of information on the health benefits and delicious ways to enjoy fresh avocados. This program serves as a leading resource, offering the healthiest reasons and tastiest ways for incorporating avocados into a healthy diet.
