Good Foods ramps up third Dip Into Summer tour

Good Foods, a marketer of guacamole, salsas and dips, has hit the road again for the third Dip Into Summer experiential tour.

In addition to featuring its guacamole and salsa nationwide at events in eight cities, Good Foods is engaging fans at select locations this summer by highlighting local artists, donating to local nonprofits and activating outdoor film experiences, according to a news release.

During the tour, Good Foods will travel coast to coast in its branded Airstream to engage with consumers at summertime events, festivals and retail locations, providing fans with Good Eats by sampling products and giving away prizes.

New this year, the brand has selected three tour stops for its Good Art initiative. At each of these locations, Good Foods will commission a local artist to create a 6-foot-by-4-foot canvas representing the community, food and the artist’s expression. The brand will tease each artist's collaboration with a social post and donate up to $5,000 to a local nonprofit in each city for every like or share, according to the release.

The 2024 tour kicked off June 9 in Chicago at Sweatworking Week and from June 20-22 in Milwaukee at Summerfest, which featured a Good Art activation. That was followed by stops in Ft. Lauderdale, Fla., for The Loop on June 28-29 and in Orlando, Fla., at multiple locations of The Fresh Market on June 30.

Additional 2024 experiential tour stops include (*denotes Good Art events):
• Denver — Cherry Creek Arts Festival*, July 5-7, and Sprouts Farmers Market (multiple locations), July 10.
• Loveland, Colo. — Loveland Loves BBQ, Bands and Brews, July 12-13.
• San Clemente, Calif. — San Clemente Ocean Festival*, July 20-21.
• Los Angeles — Bristol Farms (Manhattan Beach) July 27 and Smorgasburg Food Market, July 28.

Also new this year, Good Foods will treat movie enthusiasts to Good Films by partnering with Rooftop Cinema Club. On Sunday, July 14, at The Emily Hotel in Chicago and on Sunday, July 28, at citizenM Hotel in Miami, Good Foods will serve its Avocado Salsa and Chunky Guacamole with tortilla chips during open-air cinema experiences, the release said.

“We’re dipping more into summer than ever before with our Good Eats, Good Art and Good Films initiatives, bringing everyone together for memorable moments around tasty snacks made with real ingredients,” Briana Voss, senior director of omnichannel marketing at Good Foods, said in the release. “All summer long, we’re engaging with our consumers through unique experiences that highlight our products while also giving back to their communities in an impactful way.”

To learn more about the tour and finding Good Foods this summer, visit goodfoods.com and follow the brand on Instagram, TikTok and Facebook.