Giant Blueberries hitting store shelves with new label

California Giant Berry Farms says its Giant Blueberries are now available in a vibrant new label design, selected by its consumer audience

The modern label celebrates a product California Giant has expanded on since the opening of its blueberry packhouse in Santa Maria, Calif., the company says.

“We’re thrilled to see our new Giant Blueberry label in restaurants and stores,” Kyla Oberman, director of marketing for California Giant, said in a news release. “The fun, newly designed look reflects the premium quality and exceptional size of these jumbo blueberries, and we’re confident it will resonate with shoppers.”

The company says Giant Blueberries are available in good volume from March through August, with peak availability in April and May. Sourcing begins in Mexico, shifts to California, and then moves to the Pacific Northwest as the growing season progresses to ensure a consistent supply of these flavorful berries throughout the spring and summer.

Giant Blueberries — which are large (20 millimeter-plus) and flavorful berries — are sorted for color, firmness, size and other quality indicators using a Unitec sorting line at the Santa Maria facility with the goal of ensuring only the highest-quality berries make it into each clamshell, according to the release. California Giant says the Santa Maria packhouse serves as a central hub for its growers and outside suppliers, offering co-packing assistance and reinforcing the company’s commitment to supporting its industry partners, the release said.

Jumbo blueberries are a rapidly growing segment of the berry category, reflecting evolving consumer preferences. California Giant says Nielsen data shows double-digit growth in both dollar sales and pounds compared to the previous year, with jumbo blueberries also increasing their dollar share of the total blueberry category. Notably, the top three jumbo blueberry items accounted for 50% of total dollar sales, and the top 10 items made up an impressive 90%, highlighting the strong consumer demand for premium jumbo offerings, the release said.

“The data is clear that consumers are seeking out larger, higher-quality blueberries,” said Tim Youmans, vice president of sales for California Giant. “Our Giant blueberries deliver on that demand, offering an exceptional eating experience, complemented by the rigorous quality standards of California Giant Berry Farms.”