Despite what your childhood told you, Brussels sprouts are trending.
The cruciferous vegetable was purchased by 22% of The Packer's Fresh Trends 2016 respondents. Its “superfood” status has it shredded into salad blends and value-added options.
Income was a factor in Brussels sprouts purchase, with those in the highest income bracket, making $100k+ per year twice as likely as those in the lowest income group, $25k and below, to purchase.
Consumers in the West also were a few percentage points more likely to purchase, at 25%, compared to the national average.
Brussels sprouts promotions peak just before major “cooking” holidays like Thanksgiving, Christmas and Easter, according to the U.S. Department of Agriculture's Retail Report.
Want more? See merchandising, storage and sales data from The Packer's Produce Market Guide.
And get display inspiration from the Produce Retailer Flickr Page.
