Fresh Gourmet Co. says it is expanding its citrus line to meet growing demand for high-quality lemon and lime juices.
The company's Italia Garden brand now offers authentic Italian citrus juices in an updated design and a wider range of options, including organic (4-ounce) and conventional (7ounce and 16-ounce sizes). The lemon juices, made from hand-selected crops grown in Italy, are not from concentrate and deliver a fresh, vibrant taste, according to a news release.
Known for enhancing grocery shopping experiences with products like croutons, tortilla strips and seasoning packets, Fresh Gourmet Co. said it continues to help shoppers bring out the best in fresh with the authentic, high-quality citrus juices.
Giancarlo Polenghi, the Italian family company behind Italia Garden, has long been known as "the lemon specialist," a title earned for its family’s generations of expertise in lemon juice cultivation, the release said.
"Our lemons are sun-ripened and hand-picked from the rich volcanic terroir of Sicily," said Giancarlo Polenghi CEO Filippo Scandellari. "This meticulous care ensures that every bottle captures the true essence of Italy — perfect for those who appreciate authenticity and superior taste.”
Italia Garden’s newly designed bottle reflects its rich heritage and dedication to artisanal quality, featuring Giancarlo Polenghi’s seal on every bottle, the release said, adding that the brand’s updated packaging and expanded sizes further emphasize its commitment to premium quality, catering to the growing demand for sophisticated ingredients and global flavors.
Retailers will find that Italia Garden lemon and lime juices seamlessly complement Fresh Gourmet Co.’s established Concord citrus lineup, the release said.
“Choosing Italia Garden allows retailers to enhance their product portfolios with access to Fresh Gourmet and Concord's full range of premium products," said Samantha McCaul, senior marketing manager for Fresh Gourmet Co. "We developed Italia Garden based on extensive market research to expand our citrus juice offerings and meet the demand for high-quality products. These juices, sourced from rich soil and minimally processed, use only the finest lemons — thanks to our partnership with renowned Italian grower Giancarlo Polenghi, who shares our commitment to exceptional flavor.”
The new Italia Garden lemon and lime juices are available in display-ready cases, with the brand’s signature lemon juice floor display holding 144 bottles. Additionally, Italia Garden recommends secondary displays in the seafood section during key sales periods, such as Easter and Lent.
by The Packer Staff, Mar 07, 2025