Fresh Farms launches new campaign to enhance candy grape experience

Fresh Farms, a grower, packer and shipper of produce, unveiled its newest campaign, which the company says will enhance the candy grape experience across the country.

This year, the company said displays feature the candy grapes prominently in stores across the U.S., with visually engaging experiences.

Fresh Farms said this year’s campaign highlights the flavor of candy grapes and displays that engage consumers with eye-catching in-store displays, food demos and interactive elements.

The company said it will also roll out customized print advertising that effectively communicates the unique qualities of candy grapes to consumers to capture attention and drive sales in retail environments.

"We're excited to elevate the snacking experience with candy grapes," Charly Molina, creative director of Fresh Farms said in a news release. "By combining exceptional flavor with engaging consumer interactions, we aim to establish a lasting connection between consumers and our brand."