Miami-based Fresh Del Monte Produce says its Rubyglow pineapples will hit U.S. retailers after an initial launch in China timed with the Lunar New Year.
The company says the red-shelled pineapple with a deep red outer shell and a bright yellow flesh with a sweet flavor. Rubyglow pineapples will be available nationwide through select regional grocers and online from specialty produce retailers, according to a news release.
"With its distinctive bright red shell and extra sweet taste, Rubyglow is the ultimate exotic fruit — an exclusive, limited-availability pineapple that is sure to impress as a unique gift or served as a creative way to entertain guests," Melissa Mackay, Fresh Del Monte's vice president of marketing for North America, said in the release.
Rubyglow is a cross between a traditional pineapple and a Morada variety and spent 15 years in development before its release, the company says.
"From the intricate growing process to the distinct color, sweet taste and elegant packaging — every detail of the Rubyglow pineapple is meticulously crafted to deliver a premium experience," Mackay said. "This exquisite tropical fruit is another gem in the crown, and we are thrilled to introduce this groundbreaking pineapple to North America."
Rubyglow joins Fresh Del Monte’s offerings of Gold Extra Sweet Pineapples, Honeyglow pineapples, Pinkglow pineapples and Del Monte Zero pineapples, which are carbon-neutral.