Floral collection by Lisa Vanderpump coming to Kroger stores

The Kroger Co. has launched Vanderpump Blooms x Bloom Haus, a floral collection curated by businesswoman, TV personality, author and philanthropist Lisa Vanderpump. Available exclusively at Kroger stores beginning Sept. 4, the collection brings Vanderpump’s trademark elegant aesthetic to life with floral arrangements, according to a news release.

“We could not be more thrilled to collaborate with Lisa Vanderpump to launch this expertly curated floral collection, giving longtime customer favorite, Bloom Haus, a touch of flair and elegance emblematic of the signature style Vanderpump fans know and love,” said Dan De La Rosa, Kroger group vice president of fresh merchandising.

The collection features bouquets and ready-made floral arrangements in custom vases, available in a variety of colors and themes for any occasion or special gift, the release said.

“I think anybody who has followed me for years knows that I love flowers, as they've seen in my restaurants and how I live my life, so to create a flower brand with Kroger is an absolute pleasure,” Vanderpump said. “Flowers bring immense life and joy to a room, and I have had so much fun designing and creating these bouquets and arrangements. It's been a passion project, and I am excited to share it with the world.”

Vanderpump Blooms x Bloom Haus products will debut seasonally and include:

• Vanderpump Blooms x Bloom Haus Perfectly Peach bouquet or floral arrangement — A dreamy palette of soft pastels, available in a custom Vanderpump ceramic French urn.
• Vanderpump Blooms x Bloom Haus Royal Garden bouquet or floral arrangement — A majestic medley of rich purple hues, complemented by verdant greensl, available in a violet glass vase.
• Vanderpump Blooms x Bloom Haus Signature Pink bouquet or floral arrangement — Designed to match the sophisticated colors that Vanderpump loves, her signature pinks range from delicate pastels to rich hot pinks, available in a custom Vanderpump glass urn.
• Vanderpump Blooms x Bloom Haus Villa Blanca bouquet or floral arrangement — A classic white spray chrysanthemums, oversized mums, garden greens and ivory roses brought to life with cream sunflowers, available in a glass vase.
• Vanderpump Blooms x Bloom Haus Crimson Romance bouquet or floral arrangement — Burgundy chrysanthemums, heirloom raspberry carnations and the richness of red roses, available in a glass vase.
• Vanderpump Blooms x Bloom Haus Autumn Extravagance bouquet or floral arrangement — Inspired by seasonal tones and textures, boasting roses, cremons, carnations, pompons and hydrangeas combined to evoke the comforting essence of fall décor, available in a vintage glass vase.
• Vanderpump Blooms x Bloom Haus Violet Elegance bouquet — A lavender bouquet designed to bring a sense of delicate charm to any occasion.
• Vanderpump Blooms x Bloom Haus Pandora Pink bouquet: — A delicate collection of pinks and lavender, this bouquet is a subtle expression of perfect, pretty pastels.

Boasting statement flowers and stunning greenery, the collection presents an easy way to achieve Vanderpump’s signature style at home, according to the release. Vanderpump Blooms x Bloom Haus bouquets can be placed directly into a vase, or customers can style the flowers by following a QR code to view step-by-step video tutorials instructed by Lisa Vanderpump. For a no-fuss, ready-for-display option, customers may purchase floral arrangements already in custom vases designed or selected by Vanderpump.

Vanderpump Blooms x Bloom Haus can be shopped while products last exclusively at Kroger stores and on Bloom Haus through Door Dash and Uber Eats, the release said.