Flashfood, an app for affordable groceries, has appointed Tyler Simmons as vice president of revenue to lead the company’s expansion across North America.
With over 15 years of experience leading sales and go-to-market teams both domestically and internationally, Simmons brings a wealth of expertise from the intersection of food, technology and sustainability, according to a news release. In his new role, Simmons will spearhead Flashfood’s efforts to grow its footprint in grocery stores across North America and further position the company as the go-to solution for grocers seeking to drive revenue, attract new shoppers and reduce waste.
“The U.S. grocery market is seeing unprecedented levels of economic uncertainty,” said Flashfood CEO Nicholas Bertram. “Their costs are going up, yet they’ll face pressure to improve their margins and deliver affordability to their shoppers. This challenge makes the value proposition of Flashfood stronger than it has ever been, and we are thrilled to welcome a sales professional that can rise to the occasion. Tyler’s experience and proven success make him the ideal leader to help us accelerate our growth in the midst of today’s complex market and support our grocers.”
Prior to joining Flashfood, Simmons was head of U.S. enterprise sales for Too Good To Go, working with some of their largest foodservice partners. Before that, he led business development and managed excess product distribution at Bowery Farming, the release said.
Beyond the food sector, Simmons served for over five years at Foursquare, where he led U.S. advertising partnerships before relocating to Singapore as managing director for the Asia-Pacific region. There, he introduced Foursquare’s enterprise solutions to leading tech firms across Asia and Oceania, the release said.
“The mission of Flashfood is a huge part of why I joined the organization,” Simmons said. “But as I look at the opportunity for the business today, what strikes me is both sides of our marketplace urgently need a lifeline. Our shoppers need more affordable, fresh food and our retail partners need a path to drive additional revenue and keep shoppers coming into their stores. As a sales professional, this type of problem-solving is exciting to me. We’ve got a lot of opportunity on the table, and I’m optimistic for the year ahead.”