Flashfood appoints new CFO

Toronto-based app marketplace Flashfood has named Chris Taylor as its chief financial officer.

Taylor is a strategic hire for the company’s next phase of growth, bringing diverse financial leadership experience that will help bring Flashfood to financial maturity, according to a news release. The app seeks to both reduce food waste and increase consumers’ access to affordable food by connecting shoppers with fresh produce, meat and other groceries nearing sell-by dates at up to 50% off.

Taylor, who had most recently served as vice president of finance and operations for shopping app ShopThing, brings a skill set in revenue-building and experience in consumer-centric and logistics-focused industries, Flashfood said.

"As our new CFO, Chris completes our leadership team refresh," Flashfood CEO Nicholas Bertram said in the release. "He’s the right hire for us, bringing a unique mix of deep financial experience and leadership in food operations and technology. Most importantly, he has already led companies in the growth stage Flashfood is now entering. Chris has a passion to build teams and brings a stakeholder success mindset, which I see crucial in achieving our mission to transform the food system."

Prior to ShopThing, Taylor served as head of operations at GoBolt, a technology-driven warehousing, fulfillment and last-mile delivery services provider. He also led logistics, successfully scaled operations and secured significant investments for meal-kit service GoodFood, the release said.

Taylor also served on the pre-launch team at Aryeh Capital Management, a global credit and equity hedge fund. He holds an MBA from INSEAD and a Bachelor of Arts in economics from Queen's University, according to the release.

“Over the past decade, I’ve helped food and e-commerce companies navigate challenging markets and optimize their platforms,” Taylor said. “It’s an exciting time to join Flashfood, which is addressing two crucial needs for consumers: sustainability and affordability. I’m eager to contribute to Flashfood’s growth and help reshape the way people buy groceries.”

Flash food says that, by partnering with retailers across North America, the app marketplace offers shoppers nutritious staples at affordable prices and reduces the amount of food going to landfills. Flashfood is a currently partnered with more than 2,000 stores across 20 store banners, 21 states in the U.S. and 10 provinces in Canada.