Farm Direct Supply partnership to highlight breast cancer awareness

Pompano Beach, Fla.-based Farm Direct Supply says it is continuing a partnership with the National Breast Cancer Foundation.

With the partnership, Farm Direct Supply will change its purple packaging to pink this October, and its FDS asparagus tags and bands will be updated with a pink co-branded design to honor breast cancer awareness month, according to a news release. Each tag will feature a QR code directing consumers to a landing page with resources on early detection, education and support for breast cancer patients and families.

"At the National Breast Cancer Foundation, we strive to ensure that everyone has access to the education, support, and resources they need throughout their breast cancer journey,” Mandy O'Neill, senior vice president of development at NBCF, said in the release. “We are deeply grateful for Farm Direct Supply's ongoing partnership and commitment to expanding and enhancing our vital programs and services. Together, we are making a difference and saving lives."

"We are honored to partner with NBCF again, a cause that holds a special place in our hearts and resonates deeply with our valued customers," Chris Horrell, general manager of Farm Direct Supply, said in the release. "Collaborating with NBCF on initiatives like packing Hope Kits, which symbolize care and support for those undergoing breast cancer treatment, reflects our commitment to making a meaningful impact. We are proud to stand alongside NBCF in making a real difference in the lives of those who need it most."

Related link: More information about Farm Direct Supply's partnership with NBCF