Households with kids 17 and under tend to purchase more strawberries and mandarins than households without kids.
“Although households without kids represent a larger buyer group, families are more likely to ‘overindex,’ or spend more dollars per category, in relation to other demographic groups,” the United Fresh Produce Association wrote in its latest FreshFacts on Retail report. “Families particularly overindex in fruit sales, which is supported by strawberries and
mandarins ranking as the top two most popular items for families.”
Along with strawberries and mandarins, raspberries, apples and bell peppers resonated with households with kids of all ages. Grapes, avocados and carrots were more popular for families with children under 12, while families with kids 13-17 had potatoes, cooking greens and lettuce in their top 10 list.
United Fresh noted that digging more deeply into the numbers is worthwhile because doing so provides understand of how households are using those items.
“For example, bell peppers overindex more strongly than carrots across all family groups; however, bell peppers are almost exclusively consumed by the adults while carrots have a higher consumption rate among children,” United Fresh wrote. “Knowing not only what products families buy but who and how they consume it can influence your marketing strategy and even package design.”
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