Envy apples marks launch of 2024 domestic season, organic growth

Supplies of Envy apples are now transitioning from imports to fresh, domestic production, as the brand eyes growth. Last year’s Washington supply sold out early, with continued double-digit sales growth over the prior year, according to a news release. This season has the potential for additional sales, with new trees coming into production to meet demand.

As one of the top-performing premium apple brands in the U.S., Envy is set to drive further category growth with its quality, appearance and flavor, the release said.

In addition to conventional Envy apples, which are available in retailers nationwide, Envy is expanding its organic product offering this season — a move the brand says reflects its commitment to meeting the growing demand for organic produce by providing a wider variety of high-quality, premium organic options.

Envy organic shoppers rank high in metrics — No. 2 and No. 3 respectively — for buy rate, spend per trip and average basket spend, the release said, citing a Numerator, Total Commerce, Shopper Comparison report from June 2024.

Envy says consumers of the brand also often purchase a wider variety of items.

“By attracting more Envy organic shoppers, retailers can enhance overall store traffic and ultimately drive a higher velocity for their produce category,” the release said.

As the holiday season approaches, Envy says it is poised to launch its annual collaboration with Hallmark, featuring seasonal in-store POS, social media posts, digital banners, in-store sampling opportunities and recipes designed to inspire holiday gatherings. For recipes and more seasonal tips, visit HolidayswithEnvy.com.

Envy apples are grown in North America and marketed and distributed by CMI Orchards, Oppy, and Rainier Fruit Co.

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