eMeals, a company that lets consumers plan meals and shop for groceries in one spot, has partnered with AmazonFresh.
Shoppers can also use eMeals to order from pickup and delivery services Wal-Mart Grocery, Kroger ClickList or Instacart, according to a news release. With eMeals, consumers can choose from more than 100 recipes, and when they select one an online cart is automatically populated with the items needed for the recipe. Shoppers can then add or subtract items as desired.
On the eMeals site, recipes are sorted into more than a dozen categories, from clean eating to low carb to budget-friendly to gluten-free.
“Meal kits and online grocery programs are reshaping the grocery market, and we are the first company to combine those two trends,” eMeals CEO Forrest Collier said in the release. “Adding AmazonFresh to our fulfillment lineup expands our reach to most of the top players in online grocery and advances our mission of giving customers more choice, flexibility, convenience and affordability than any other meal kit service.”
A subscription to eMeals costs $29.99 for three months or $59.99 for 12 months.
The company does not preportion ingredients, and uses existing grocery order fulfillment infrastructure, allowing it to provide some of the key benefits of a meal kit service at a substantially lower cost, according to the company.
The service drives consumers to online grocery, and more than half of its early customers said they used Wal-Mart Grocery for the first time with eMeals, according to the company.