We're turning portions of our rave-reviewed Produce Artist Award Series results webinars into free, downloadable resources for produce retail professionals. Here's the first one, focused on the apple category.
You can click the below image to download, or click here.
Scroll down for more downloadable merchandising resources and merchandising articles from industry experts.
In this e-book, you'll find featured some of the top apple display photos submitted for our Produce Artist Award Series alongside the expert commentary that longtime industry members Mike O'Brien, Joe Watson and Armand Lobato provided during our fall 2020 results webinar.
Between expert commentary, sharp display photos in different store layouts and with a variety of fixtures and assortments, and quick tip sections to summarize, this e-book can be a resource for produce retail professionals from the stores to the office.
And in case this is the first time you're hearing about our Produce Artist Award Series, welcome! The series is a seasonal merchandising contest focused on recognizing excellent work from merchandisers, specialists and produce managers across the country and sharing it as inspiration for produce retail professionals everywhere.
Here's more about the Winter 2021 contest that's going on now. Join the fun by sending your best seasonal produce display photos to [email protected].
More merchandising resources to download
50 Ways to Merchandise Apples — Flip through quickly to see what strikes you, or sit down and study the assortments, fixtures, cross-merchandising and other elements in these photos submitted for our Produce Artist Award Series.
30 Ways to Merchandise Potatoes — Potatoes might not seem like the ideal building blocks for a fantastic display, but check out the creativity in this collection of photos, submitted for our Produce Artist Award Series.
Merchandising insight from the experts
Learn from the master — Brian Dey, senior merchandiser and natural stores coordinator for Four Seasons Produce, writes regularly for PMG on topics ranging from training to merchandising to store event planning. If you're enthusiastic about the presentation of produce, Brian's columns are can't-miss.
Seasonal savvy — Joe Watson, former director of produce for Rouses Markets and now with the Produce Marketing Association, writes about how stores can take advantage of what's in season, what's on the holiday calendar and other occasions to showcase the best produce at the best time and reap greater sales for the effort.
Produce Artist Award Series Fall 2020 Results Webinar — Check out some excellent examples of apple, pear, pumpkin, hard squash and wet rack merchandising, with great commentary on why the presentations really sing.
Produce Artist Award Series Summer 2020 Results Webinar — We've since expanded the contest to include both merchandisers and produce managers, along with recognizing best displays in key seasonal categories, but this was the webinar that started it all, with excellent and insightful conversation between our longtime industry experts.
If you have any questions about the Produce Artist Award Series or you'd like to participate, you can reach PMG magazine editor Ashley Nickle at [email protected].