Brighter Bites, Bright Side Snacks partner on snack food initiative

Brighter Bites, a nonprofit that delivers fresh fruits and vegetables directly into families’ hands, says it has partnered with Bright Side Snacks, a new snack-food company committed to reducing food waste and promoting healthier eating habits.

For every snack bag sold of the cracker-like crisps made from upcycled fruits and vegetables, Bright Side Snacks will donate a portion of its sales to Brighter Bites to support the nonprofit’s mission of creating communities of health through fresh food and nutritional education resources, according to a news release.

“We are so excited to launch this new brand and provide a healthier snack option for everyone to enjoy. It's an approachable snack that can be a part of any diet,” said Lisa Helfman, co-founder for Bright Side Snacks and Brighter Bites. “Thirteen years ago, Brighter Bites started on the concept of providing healthier food options to families to improve their health, and Bright Side Snacks is an extension of just that — a healthy, on-the-go delicious snack made with fresh fruits and vegetables.”

Bright Side Snacks are a new kind of fruit crisp cracker made simply with fruit and vegetable pulp, the release said. All flavors are made with only one or two ingredients: pineapple; pineapple and beets; pineapple and kale; pineapple and cinnamon. Furthermore, the product offers a sustainable solution by using pineapple pulp and other pulp that would otherwise be thrown out after the fruit or vegetable is juiced, the company said.

“Not only is it in the name, but Bright Side Snacks aligns beautifully with Brighter Bites, and its goal to bring fresher, healthier options to consumers,” said Rich Dachman, CEO for Brighter Bites. “We are thankful for the brand’s contribution to our mission and look forward to seeing them grow within the market.”

Bright Side Snacks are currently being sold online and at select H-E-B stores, the release said.