Bonduelle Fresh Americas has announced the West Coast launch of Ready Pac Bistro Meal Kits. The new line of plant-rich meal kits are available in three flavors: Teriyaki & Rice, Chipotle & Quinoa, and Basil Pesto & Pasta.
Each kit includes generous portions of fresh vegetables and rice, quinoa or pasta, along with a rich and flavorful sauce and a topping to add the final touch, according to a news release.
The versatile Ready Pac Bistro Meal Kits are portioned to serve as a main course for two or as a side for the whole family, the Irwindale, Calif.-based company says.
The Ready Pac Bistro Meal Kits include all the ingredients needed to make each recipe in five minutes. Consumers can heat and eat exactly as they are or get creative and customize their meal by adding a choice of protein.
“We saw an opportunity to elevate the retail meal kit to restaurant quality and deliver a culinary experience that tastes delicious and looks great on the plate,” Jeff Haines, director of culinary innovation and corporate executive chef for Bonduelle Fresh Americas, said in the release. “Our Ready Pac Bistro Meal Kits provide a perfectly balanced combination of flavors and texture and are designed to be simple, quick and easy to prepare at home.”
Research shows that consumers want more vegetable-based, plant-rich food options that they can purchase locally for themselves and their families for easy dinner solutions, the release said.
According to the company:
- Seventy-seven percent of consumers would like a larger selection of fresh, plant-rich meal solutions available at their local grocery store.
- Seventy-nine percent of consumers would like healthy plant-rich options that appeal to and can feed their whole family.
- Consumers cite that, in a typical week, 96% of their total meal includes fresh vegetables as the main part or the side, all or most of the time.
At a cost of around $5 per serving, the Ready Pac Bistro Meal Kits provide consumers with an ample portion of fresh vegetables and pasta, rice or quinoa making them an affordable way to enjoy fresh vegetables as part of a complete, healthy and delicious meal, the release said.
Ready Pac Bistro Meal Kits are now available on the West Coast including at the following retailers: Albertsons (in Southern and Northern California), Gelson’s Markets, Bristol Farms, Smart and Final, Save Mart and Stater Bros. Ready Pac Bistro Meal Kits will be available nationally in 2024, the company says.
“The delivered meal kits market has grown to more than $7 billion dollars annually and shows that consumers want an easy way to prepare their meals at home, but until today there have not been many convenient, delicious plant-rich solutions available for local point of purchase,” said Deanna Jurgens, chief retail sales officer, Bonduelle Fresh Americas. “Ready Pac Bistro Meal Kits provide an easy and simple way to prepare a delicious meal with fresh vegetables in under five minutes, and unlike delivered kits that often require memberships or subscriptions, Ready Pac Bistro Meal Kits are conveniently available at your local grocery store.”
Ready Pac Bistro Meal Kits are in line with Bonduelle's global mission of helping consumers transition to a plant-rich diet for their well-being and planet health, the release said.
This year, Bonduelle is celebrating 170 years of continuous operation under the leadership of members of the Bonduelle family. The family is firmly rooted in agriculture and have built a company that now feeds people with fresh vegetables and plant-based food in nearly 100 countries around the world, the release said.
Bonduelle Fresh Americas is a wholly owned subsidiary of Groupe Bonduelle. With four processing facilities throughout the U.S., the company focuses on fresh vegetables, salads and fresh meal solutions for the U.S. market.
To sample the three new Ready Pac Bistro Meal Kits, visit booth No. 4285 in Hall A at the International Fresh Produce Association’s Global Produce & Floral Show, Oct. 19-21 in Anaheim, Calif.
