Bolthouse Fresh Foods social campaign features kids' activities for the family

Bolthouse Fresh Foods says it is launching a festive “Are You Reindeer Ready?” social campaign this holiday season, exclusively on its Facebook and Instagram pages.

Crafted to help kids feel connected to Santa’s reindeer, the campaign runs throughout December and encourages families to make Bolthouse Fresh carrots a part of their holiday traditions, preparing everyone for Santa’s big night, according to a news release.

“There’s something magical about the holiday season, and we’re thrilled to bring a bit of that spirit into homes everywhere,” said Karen White, vice president of marketing for Bolthouse Fresh Foods. “Our goal with ‘Are You Reindeer Ready?’ is to create memorable, fun experiences for kids of every age.”

With the social campaign, Bolthouse Fresh Foods says it aims to inspire families to make the holidays special, bringing creativity, warmth and holiday cheer to homes everywhere. It will share holiday-inspired, carrot-based recipes for the whole family, along with a DIY guide for creating Reindeer Snack Packs with festive bags and printable tags for Santa’s crew, the release said.

Families can join a holiday-themed coloring contest by sharing their children’s artwork for a chance to win Bolthouse-branded goodies, the company said. There also will be a hidden-carrot hunt on Bolthouse Fresh social media, where followers who find and count all the hidden carrots across posts can win a special holiday prize, keeping the spirit bright and engaging the Bolthouse community.

The social campaign will include a special downloadable tag for Christmas Eve, allowing kids to leave a note with carrots for Santa’s reindeer, the release said.

“We hope that through ‘Are You Reindeer Ready?’ we’re able to add a little more magic to the season, giving families a memorable way to connect and celebrate together," White said. "It’s all about creating fun, meaningful holiday traditions with Bolthouse Fresh Foods that everyone can enjoy."