The world of fresh blueberries is changing rapidly, and all numbers are pointing toward a growing customer base, and growing consumption numbers.
The U.S. Highbush Blueberry Council recently commissioned an assessment study to identify the consumer and business segments best suited to absorb the growing volume of blueberries coming to market.
“We were pleased to find that, among the top fruits — including bananas, strawberries, grapes and citrus – blueberries were the only one expecting increased consumption in 2017,” says Mark Villata, executive director of the Folsom, Calif.-based organization.
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