A meat-and-mushroom burger developed by Blue Apron and the James Beard Foundation is available to order for a limited time.
Consumers can order the meal kit the week of July 9 for shipment the week of July 16.
The partnership is an effort supporting the Blended Burger Project, an initiative created by the foundation in 2015 to encourage chefs to use mushrooms in their burgers.
Blue Apron’s new blended burger has ground beef and crimini mushrooms plus roasted onions, a mustard sauce and marinated cabbage on the side, according to a news release.
“Mushrooms are a brilliant way to pack even more flavor into the quintessential burger,” Christine Fu, senior director of partnerships for Blue Apron, said in the release. “We’re thrilled to participate in the Blended Burger Project and bring the blended burger trend to more home kitchens around the country this month, encouraging our customers to explore a unique new way to use mushrooms.”
Kris Moon, chief operating officer for the James Beard Foundation, also expressed excitement about the partnership.
“While Blue Apron’s burger isn’t an official entry in the competition, this delectable dish is sure to inspire its customers to not only blend at home, but also visit participating Blended Burger Project restaurants nationwide,” Moon said in the release.
Along with the recipe and ingredients that consumers will use to prepare the burger, they will receive information on mushroom varieties and cooking tips.
The social media hashtag around the new item is #BlueApronBlendedBurger.