Check out powerful berry presentations big and small in this collection of photos submitted for our Produce Artist Award Series.
The pictures show different techniques, fixtures, assortments, cross-merchandising, point-of-sale material and more. These photos were sent in from merchandisers and produce managers across the U.S.
Berries are one of the featured categories in the Spring 2021 season of our program, so get the full contest details here and send us your favorite displays from this spring at [email protected].
For expert commentary on the category, check out the following articles.
Tips for better berry merchandising To refrigerate or not to refrigerate … There are many factors that will affect where you display your berries and how they are merchandised. Seasonality, quality, price points and ad features, temperature, volume – all play a role in how you bring fresh berries to your customers.
Positioning produce for meal occasions — A strawberry solution Strawberries are frequently included in desserts, but too often they're offered as merely a topping rather than the main attraction.
Singing the blues — Blueberry sales growth and what's driving it As shopper interest has continued to rise, the industry has expanded production in an effort to keep up.
Strawberries — They're kind of a big deal The berry category overall continues to enjoy growth, but strawberries remain the heavyweight. With that kind of demand, there is really no bad time to promote this sweet fruit.
Blueberry fun facts for point-of-sale material Looking for ways to draw shopper eyeballs to blueberries for a few extra seconds? We recently spoke with berry grower-shippers for a PMG magazine article on the growth of blueberry sales, and these are a few of their suggestions for fun facts to sweeten your point-of-sale materials.