Bee Sweet Citrus introduces premium citrus line

With California's citrus season set to begin in just a few weeks, Bee Sweet Citrus has introduce its new premium citrus line to customers.

"This season, Bee Sweet's Golden Gem grapefruit, pummelos and royal red oranges will be marketed under our new premium citrus line," Bee Sweet Citrus Director of Communications Monique Mueller said in a new release. "Each variety has a brand-new look that complements different promotional periods, and we're thrilled to offer them as part of our 2024-2025 offerings."

While each variety in the company's premium line has distinct looks, all are packaged in high-end graphics that emphasize the seasonality of the product, the release said. The golden hues that adorn the packaging of Bee Sweet's Golden Gem grapefruit and pummelos are intended to catch the attention of consumers shopping during the holiday season, while the contrasting red and blue tones of the company's royal red oranges are sure to stand out in the produce aisle.

"If there's one word our team would use to describe our premium varieties, it would be, ‘exclusive.’" Mueller said. "Each variety is available for a limited time throughout the season, and we have retail-specific opportunities to help our customers generate excitement for their shoppers."

All of Bee Sweet's premium varieties are available in bag and bulk items and have complementary POS material to help market the product at the store level, the release said. Bee Sweet’s pummelos will be available this October, while Golden Gem grapefruit will be available in November. Royal red oranges are set to return this December, the company said.