AWG, Picadeli partner on salad bar solution for independent retailers

Associated Wholesale Grocers Inc. says it is partnering with Picadeli, an in-supermarket tech-enabled modular salad bar, to enhance fresh food options for consumers and boost the competitiveness of AWG member retailers.

Through Picadeli’s technology and AWG’s network, the collaboration seeks to enhance the shopping experience, increase customer satisfaction and, ultimately, increase the profitability of AWG member retailers by ensuring they can offer high-quality, convenient and healthy meal options that are affordable, according to a news release.

“We’re excited to partner with Picadeli, and this partnership is another way that we fulfill our mission to our member retailers by providing all the tools, products, and services they need to compete favorably in all markets served,” said Dan Koch, AWG group vice president of perishables. “By integrating advanced technology into members’ operations, ensuring sustainable sourcing, and maintaining high standards of food quality, AWG and Picadeli are not only meeting the current needs of our members but also setting new benchmarks for the industry.”

Picadeli and AWG said they are are committed to disrupting the conventional fast-food landscape by offering an alternative that aligns with modern consumer demands for healthier, more customizable meal options. The partnership aims to augment the fresh food offering at AWG members’ stores by providing convenient, healthy and sustainable salad bars, according to the release.

“At Picadeli, we are passionate about making a better meal on the go affordable and accessible. We are thrilled to announce our partnership with Associated Wholesale Grocers, Inc. to bring our concept to their committed group of members,” said Patrik Hellstrand, CEO of Picadeli US. “AWG’s dedication to providing exceptional service to its members to create the best customer experience aligns perfectly with our mission. We are excited to introduce their members’ customers to a new dimension of choice and customization.”