Avocados From Mexico says its Cinco de Mayo promotions will turn the day into "Cinco De Licious" with a national marketing program that highlights the good taste and good times that avocados have to offer.
AFM's "Cinco De Licious" program includes vibrant in-store displays, consumer savings, digital and social activations will provide recipe inspiration and meet the growing demand for avocados throughout this time of year, according to a news release. AFM says, leading up to Cinco de Mayo, consumers spend 1.9 times more on groceries when avocados are in their basket — and that Cinco de Mayo avocado shoppers make 7.6 more trips per year than the average avocado buyer.
AFM will offer free "Cinco De Licious" merchandise displays while supplies last, the release said. AFM says its GuacAImole tool will help consumers create custom recipes and help drive interest as Cinco de Mayo nears.
"This is a top celebrated occasion for avocados, and we've seen consumption of the fruit continue to grow over the last six years and a record increase in Mexican avocado imports last year,” Stephanie Bazan, senior vice president of commercial strategy and execution for Avocados From Mexico, said in the release.. “We're delighted to be engaging with shoppers through a seamless omnichannel experience as they prepare to celebrate Cinco.”
Campaign highlights include:
- Cholula partnership — Customers who buy three avocados with a 5-ounce bottle of Cholula and upload a photo of their receipt using the QR code on the packaging will receive a reimbursement of $1.50.
- Retailer incentives — From dynamic bins to unique signage, businesses can choose from a variety of colorful displays that will all leave an impact in the produce aisle.
- Digital and social activation — Consumers can use GuacAImole, a tool that uses artificial intelligence, to create personalized guacamole recipes with the ingredients they have. Avocados From Mexico and Cholula will also be sharing recipe inspiration on Instagram, Twitter and Facebook.
