Avocados From Mexico made its official debut at the National Restaurant Association Show to spotlight how fresh avocados are always good, easy to work with and should be a staple on every menu.
To bring the fruit’s versatility to life, the brand launched Guac Heaven at the show, an immersive experience to inspire foodservice operators to see how fresh avocados can be infused in any type of cuisine, according to a news release.
“Innovation is at the heart of the Avocados From Mexico brand. We’re excited to be a first-time exhibitor and we’re pulling out all the stops, showcasing our passion for innovation — from new [artificial intelligence] that helps operators concept new avocado menu items to delicious guacamole applications and a virtual reality experience,” Avocados From Mexico President and CEO Alvaro Luque said in the release. “The foodservice industry is a priority for our brand. Our presence at the National Restaurant Association Show gives us the opportunity to change the perception that guac is only for Mexican restaurants, it can be used on all sorts of cuisine and dishes because fresh avocados are always good.”
Avocados From Mexico hosted VIP culinary demos with its ambassadors, featuring celebrity chef Pati Jinich, a guacamole bar, a grab-and-go area that showcased how guacamole can be prepared in unexpected ways and sessions spotlighting the endless opportunities for food service menus, according to the release.
There was a virtual reality experience to help educate operators about how adding fresh avocados is simple, demonstrating techniques on how to handle, cut and store fresh avocados. Additionally, Guac Heaven hosted cooking demonstrations and offered opportunities to engage with avocado experts and explore potential partnerships with the brand, the company said.
As an exhibitor, Avocados From Mexico served up an AI menu building concept to the National Restaurant Association show: Glow Up Your Menu. According to the release, 77% of consumers prefer fresh avocados, so the brand has partnered with Datassentials — the creators of the generative AI-powered studio — to give operators an opportunity to test new menu items featuring the always good fruit.
To inspire new dishes and show off how versatile avocados can be, Glow Up Your Menu optimizes up to three menu items by adding fresh avocados and guacamole, the company said.
Since the brand launched in 2013, Avocados From Mexico says it has been helping share with consumers and foodservice operators how avocados are always good: They taste good, they are good for you, and they always bring the good times.
“We’re pleased to welcome Avocados From Mexico as an exhibitor at the 2024 show,” Tom Cindric, president of the National Restaurant Association Show, said in the release. “The annual event showcases the latest in foodservice innovation and continues to inspire menus, revitalize beverage programs, initiate equipment investments, and pioneer groundbreaking technology. We’re thrilled to bring together start-ups, niche brands, and the biggest names in the industry to solve for today’s biggest challenges, including workforce shortages, labor costs, and overall operational efficiency.”
Those attending the show, held May 18-21, can find Guac Heaven by Avocados From Mexico at booth No. 424 in the South Building. For recipe ideas, nutritional facts, or more information about Avocados From Mexico, visit avocadosfrommexico.com or guacheaven.com.
