The Packer’s Organic Fresh Trends 2023 is valuable to marketers and retailers seeking to answer the question, “Who is my organic consumer?” In mid-October of 2022, more than 1,000 U.S. consumers were asked about their organic purchasing habits.
Results from the survey revealed that more consumers made it their intention to shop exclusively organic when they purchase artichokes, compared with the previous two years.
Twenty-four percent of consumers said they shop for organic artichokes exclusively, up from 20% in the Organics Fresh Trends survey in 2022 and 19% in 2021 edition.
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Higher income and younger consumers were more frequent purchasers of organic artichokes, according to Organic Fresh Trends research.
Fifty-eight percent of consumers said they purchase organic artichokes at least periodically in Organic Fresh Trends 2023, up from 48% in 2022 and 42% in 2021.
Retail scan data from IRI indicates artichokes rank well down the list in terms of organic sales. In fact, 2021 data shows that organic artichokes accounted for less than 3.4% of total artichoke sales.
2021 saw total organic artichoke sales of $2.22 million, down 12.8% from 2020, according to IRI.