Building on its new initiative, “The Apeel Leverage,” Apeel Sciences says it has launched its second pillar: “Helping You Sell More.”
Apeel says its technologies are designed to significantly enhance retail profitability and consumer satisfaction through its plant-based coating that extends the shelf life of produce while reducing the frequency of restocks and spoilage, creating more sellable fruit.
"As we continue to roll out ‘The Apeel Leverage,’ we’re showcasing how suppliers and retailers can enhance the management of their produce,” Denise Junqueiro, Apeel vice president for commercial and marketing, said in a news release. “Highlighting this pillar communicates that our partners can maintain a fresher produce inventory longer, resulting in a reduction of shrink or dehydration while enhancing their capabilities to sell more fruit."
With Apeel-treated produce enjoying an extended shelf life, suppliers can significantly reduce dehydration and maintain strong quality upon arrival, leading to fewer repacks and better marketability, the company said. The technology is intended to help produce reach retailers in optimal condition, improving the overall quality of their offerings, and it also fits into existing operations, allowing suppliers to enhance their storage without additional investment in new packaging, space or equipment, according to teh release.
For retailers, this means a significant reduction in shrink, a common challenge in the produce industry, according to Apeel.
"By reducing the operational challenges associated with managing fresh inventory through the supply chain, our partners can focus more on customer satisfaction and less on logistics," Junqueiro said. "Our technologies not only help our supplier partners but also benefit the entire supply chain, from farm to table."
