American Sweet Potato Marketing Institute names executive director

The American Sweet Potato Marketing Institute has named Jeff Smutny as its executive director. Smutny brings more than 30 years of experience in global marketing and leading business operations, according to a news release.

The institute said Smutny has led agriculture associations in various roles and areas including strategic planning, regulatory affairs, brand development, industry outreach, advertising and promotions, federal program compliance, category research, public relations and crisis management.

“Jeff has extensive experience working with and for farmers, “ Johnny Barnes, American Sweet Potato Marketing Institute president, said in the release. “We could not be more excited to add Jeff to our Team as we continue to expand and meet the needs of our membership as well as consumers around the globe. We are looking forward to much success with Jeff at the helm."

Prior to joining the sweetpotato industry, Smutny served as the global director of marketing and regulatory affairs for the 4,000-grower pecan industry. He also served in various roles for the USDA, providing regulatory oversight of all 29 federal marketing orders, the release said.

The institute also said Smutny spent time in political consulting, managing marketing for various political candidates. He began his career directing an advertising agency in California's Central Valley. Smutny started a marketing consulting firm in 1988, which he still operates today and serves clients in agribusiness/consumer goods, outdoor recreation, automotive, commercial real estate, hospitality and political campaigning.

Smutny graduated from California State University, Fresno.

"I'm thrilled to be part of this team and humbled that ASPMI has selected me to help strategically lead this industry,” Smutny said in the release. “American sweetpotatoes have a fascinating story that perfectly fits into a healthy diet. I am excited to share this nutritious and delicious superfood with consumers, increasing consumption worldwide."