Amazon has announced new discounts for Prime members through Amazon Fresh, a new private-label brand and enhancements to the online experience for customers shopping for groceries.
"We're always looking to make grocery shopping easier, faster and more affordable for our customers," Claire Peters, worldwide vice president of Amazon Fresh, said in a news release. "With expanded Prime member savings, the introduction of the new Amazon Saver brand and simplified online shopping, it’s now easier than ever to get your weekly grocery shopping done on a budget with Amazon Fresh — whether you're browsing the aisles or filling your online cart.”
Amazon said it is rolling out an expansion of its exclusive Prime savings program at Amazon Fresh, both in-store and online, offering greater savings on more than 3,000 grocery items for Prime members — beyond the hundreds of items at 10% off previously made available at Amazon Fresh.
The new Prime exclusive savings offer includes:
- Up to 50% off eight to 15 grocery favorites that rotate each week, including fresh produce, protein and pantry staples.
- More than 1,200 rotating Prime-exclusive grocery items and household favorites from top brands 25% off.
- Over 1,700 products from Amazon private-label brands always 10% off — including Aplenty, Amazon Fresh, Amazon Kitchen, 365 by Whole Foods Market, Happy Belly and the company’s newest offering, Amazon Saver.
As it does with its physical stores, the company said it continues to make improvements to its Amazon Fresh online shopping experience to bring the convenience and familiarity of shopping at one of its neighborhood grocery stores to customers’ devices. Amazon has simplified the storefront to create a clean, intuitive browsing experience focused on customers’ needs, the release said.
The Amazon Fresh storefront provides quick access to shopping tools that can be tailored for each customer, such as Amazon’s repeat items feature, which saves customers time building their grocery carts by allowing them to select frequently purchased items to automatically add to their carts. The company said customers also can use recurring reservations, which allows them to set their preferred day and time windows for weekly grocery pickup and delivery.
Amazon also has created shopping zones that group products by theme — from weekly and exclusive Prime member deals and seasonal favorites to dedicated digital aisles that let customers browse a broad assortment of grocery items by category. The new navigation makes it easy to hop between categories aisle-by-aisle with a simple click, replicating the physical shopping journey in store, the release said.
Amazon provides all customers shopping online the option of picking up their groceries for free at one of its Amazon Fresh locations or having them delivered.