Albertsons Cos., Boise, Idaho, added more digital features to its shoppable Meal Plans and Recipes tool available within the retailer’s grocery apps and websites, including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme and Tom Thumb banners.
Designed to provide customers with culinary inspiration throughout the week while saving time and money, the meal plan feature includes a budget tracker, an expanded library of more than 8,000 exclusive recipes, shoppable ingredient lists and hands-free cooking mode with step-by-step timer, according to a news release.
This tool empowers the everyday home cook to plan, shop and prepare inspiring recipes without the additional expense or commitment of a meal-delivery service, Jill Pavlovich, senior vice president of digital customer experience, said in the release.
Related: Albertsons Cos. can tell consumers how nutritious their grocery basket is
“Our Meal Plans tool offers greater versatility as price-conscious families can plan a week’s worth of flavorful meals based on their budget,” Pavlovich said. And it’s free on the supermarket websites.
The Meal Plans tool offers thousands of recipes spanning breakfast, lunch, dinner and dessert that can be filtered by dietary preference, food restrictions and serving size, as well as omitting an ingredient that may not be a family favorite.
New recipes are added to the Meal Plans and Recipes tool each month so shoppers can enjoy seasonal variety in meals such as Pear & Pecan Ricotta Toast, Parsnip-Apple Soup with Grilled Prosciutto & Blue Cheese Sandwich or Grilled Pork Quinoa Bowl with Apple, Grapes & Goat Cheese for fall.
Related: Albertsons launches 30-minute groceries — is rapid delivery returning?
Recent digital enhancements to the Meal Plans tool also include:
- A budget tracker that allows customers to specify a total weekly budget, a total number of meals and total number of servings ahead of recipe selection. As recipes are added to the Meal Plans tool, the cost of ingredients is deducted from the overall budget so shoppers can view the total meal price and cost per serving.
- Cooking mode makes time in the kitchen clean and easy to execute. Once the groceries are home and meal prep begins, users can simply wave their hand over each step of the recipe to advance to the next page, keeping the phone or tablet screen free of a sticky mess. Cooking mode also includes a built-in timer to keep the cook on track.
- Once shoppers choose one or more recipes, one simple click will consolidate all the ingredients to their “My List” shopping list, which can be modified to include other household essentials. Users can then view available deals or clip digital coupons applicable to any items in their cart before checkout.
Grocery orders can be picked up at the nearest store or delivered to the shopper’s personal doorstep in as little as 30 minutes. For those who prefer shopping in person at their local store, shopping lists can be sorted by aisle number or product category for a fast and convenient in-store experience.
“We designed the Meal Plans tool to also help our customers reduce food waste by choosing the right amount of food they need each week. We introduced this innovative feature to our recipe search engine so it will automatically optimize ingredients across multiple meals. For example, if two recipes call for half of an onion, only one onion will be added to your shopping list,” Pavlovich said.
Related: Albertsons Cos. redesigns O Organics brand packaging, launches Gen Z campaign
As of June 17, 2023, the Albertsons Cos. operated 2,272 retail food and drug stores with 1,726 pharmacies, 401 associated fuel centers, 22 dedicated distribution centers and 19 manufacturing facilities. The Company operates stores across 34 states and the District of Columbia with 24 banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets and Balducci's Food Lovers Market.