Ahold Delhaize USA has a new agreement with DoorDash to make an additional on-demand grocery delivery marketplace available to customers at each of its local omnichannel brands: Food Lion, Hannaford, Giant Food, The Giant Co. and Stop & Shop.
Delivery from DoorDash is expected to be available to customers of all brands by March, according to a news release.
“Ahold Delhaize USA brands are focused on providing fast and convenient grocery delivery for customers. The addition of DoorDash as a marketplace partner for our companies is very exciting,” JJ Fleeman, CEO of Ahold Delhaize USA, said in the release. “The speed and ease of DoorDash and its strong reputation for providing great customer service aligns with the priorities of each of our local brands. We look forward to delivering this new option for customers of our local brands — as well as new customers through DoorDash — and leveraging this partnership to enable our brands as they continue to drive omnichannel growth.”
DoorDash is available in nearly all markets served by Ahold Delhaize USA brands, and the service is already live for most customers at Giant Food, The Giant Co., Hannaford and Stop & Shop, the release said. Food Lion will pilot with DoorDash in February and expects to launch in its markets in March.
Through the new partnership, the local brands of will add to the 100,000-plus non-restaurant stores already on DoorDash’s Marketplace and Drive platforms across North America, according to the release.
“From day one DoorDash has been focused on creating opportunities for our merchant partners to compete, succeed, and flourish in every environment,” Tony Xu, CEO and co-founder at DoorDash, said in a the release. “We’re excited to partner with Ahold Delhaize USA brands to support the growth of their digital channels and help them engage consumers in new ways. As consumers’ favorite local commerce platform, we look forward to expanding our East Coast selection and giving consumers more access to everything in their neighborhoods, including groceries, retail, flowers, food and more.”
Ahold Delhaize USA brands’ loyalty programs are integrated into the DoorDash experience, the release said. All participating brand stores will also be available on DashPass, DoorDash’s membership program that offers members no delivery fee, reduced service fees and member-only benefits on eligible orders from thousands of restaurants, grocery and convenience stores nationwide.