AC Foods has launched Betterful, a line of regenerative organic-certified blueberries.
The berries, grown in California and Oregon and available through September, will be in select Whole Foods, Sprouts, Bi-Rite, NewLeaf, Berkeley Bowl Marketplace and Oliver’s locations, according to a news release.
AC Foods said the Betterful brand's mission is to enhance every stage of the growing, harvesting, and delivery process to provide berries that are tastier, fresher and healthier for the planet. Betterful grows with regenerative agriculture practices, which focuses on restoring natural resources, rebuilding landscapes and soil health, which provides the nutrients needed to grow its blueberries, the release said.
This year, AC Foods said its Betterful farms in Oregon will officially become Regenerative Organic Certified, a certification that meets hig standards for soil health, animal welfare and farmworker fairness. To date, there have been 227 farms and ranches across the U.S. that are certified, according the to release.
“As Betterful blueberries continue to hit the shelves of leading retailers this spring, we are excited to bring a new level of flavor and sustainability to consumers,” Sunnia Gull, vice president of marketing at AC Foods, said in the release. “Our regenerative organic approach not only delivers exceptional taste but also reflects our dedication to nurturing the planet for future generations.”