Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
![nashproduce-4c]()
![mcmelon-pmg]()
![hitchcock_farms]()
![Wada Farms Marketing Group 2018 500x500]()
![1600116601837]()
![fivecrownsmarketing2]()
![darrigo-mass2]()
![pdgproduce-pmg]()
![Williams Farms_Logo~ 2]()
![Cambridp]()
Nash Produce LLC
Overview
(12)
(0)
(7)
Business Type:
Grower,
Shipper,
Wholesaler,
Logistics,
Packaging
Location HQ:
Nashville, 27856
North Carolina
Organic Produce:
Organic Sweet Potatoes
Salad Vegetables:
Pickling Cucumbers
Cooking Vegetables:
Orange-Flesh Sweet Potatoes, White-Flesh Sweet Potatoes, Purple Sweet Potatoes
McMelon Inc HQ
Overview
(3)
(0)
(1)
Business Type:
Grower,
Shipper
Location HQ:
Lake Wales, 33898
Florida
Melons:
Watermelon
Cooking Vegetables:
Potatoes
Hitchcock Farms Inc HQ
Overview
(8)
(0)
(6)
Business Type:
Grower,
Shipper,
Processor
Location HQ:
Salinas, 93901
California
Cooking Vegetables:
Brussels Sprouts, Corn, Kale, Leeks, Purple Artichokes
Salad Vegetables:
Broccoli, Lettuce, Onions, Green, Romaine
Specialties:
Fava Beans (Dried)
Wada Farms Marketing Group LLC HQ
Overview
(23)
(0)
(16)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Idaho Falls, 83404
Idaho
Organic Produce:
Organic Onions, Bulb, Organic Potatoes, Organic Sweet Potatoes
Melons:
Seedless Red Watermelon, Seeded Red Watermelon
Cooking Vegetables:
White Onions, Yellow Onions, Red Onions, Purple Potatoes, Red Potatoes
Tepeyac Produce Inc
Overview
(4)
(0)
(1)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Nogales, 85648
Arizona
Stone Fruit:
Plums
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Cooking Vegetables:
Jalapeño Peppers, Yellow Straightneck Squash
Five Crowns Marketing HQ
Overview
(14)
(0)
(9)
Business Type:
Shipper,
Wholesaler
Location HQ:
Brawley, 92227
California
Melons:
Cantaloupe, Honeydew, Watermelon
Tropical Fruit:
Mangoes
Cooking Vegetables:
Asparagus, Cauliflower, Corn
Salad Vegetables:
Broccoli
D'Arrigo Bros Co of Massachusetts
Overview
(6)
(0)
(8)
Business Type:
Broker
Location HQ:
Chelsea, 02150
Massachusetts
Deciduous Fruit:
Grapes
Melons:
Cantaloupe, Honeydew, Watermelon
Cooking Vegetables:
Cauliflower
Salad Vegetables:
Broccoli, Celery, Lettuce, Tomatoes
P D G Produce Inc
Overview
(6)
(0)
(8)
Business Type:
Broker,
Shipper,
Retailer
Location HQ:
Nogales, 85628
Arizona
Deciduous Fruit:
Grapes
Melons:
Cantaloupe, Honeydew, Watermelon
Cooking Vegetables:
Eggplant, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Williams Farms LLC HQ
Overview
(2)
(0)
(2)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Marion, 14505
New York
Deciduous Fruit:
Apples
Cooking Vegetables:
Cabbage, Onions, Bulb, Potatoes
Organic Produce:
Organic Potatoes
Melons:
Seedless Red Watermelon, Seeded Red Watermelon
Cambridge Farms Inc HQ
Overview
(4)
(0)
(7)
Business Type:
Shipper,
Wholesaler
Location HQ:
South Easton, 02375
Massachusetts
Cooking Vegetables:
Cabbage, Corn, Onions, Bulb, Potatoes
