Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Jennaro Brothers LLC
Overview
(5)
(0)
(7)
Business Type:
Wholesaler
Location HQ:
Milwaukee, 53212
Wisconsin
Berries:
Raspberries, Strawberries
Citrus:
Limes, Oranges
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Nectarines
G & R Farms HQ
Overview
(12)
(0)
(6)
Business Type:
Grower,
Shipper
Location HQ:
Glennville, 30427
Georgia
Cooking Vegetables:
Onions, Bulb, Onions, Sweet
Jackson Farming Company
Overview
(12)
(0)
(3)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Autryville, 28318
North Carolina
Berries:
Strawberries
Melons:
Cantaloupe, Honeydew, Watermelon
Cooking Vegetables:
Greens, Pumpkins, Squash, Summer, Squash, Winter, Sweet Potatoes
Salad Vegetables:
Broccoli
Botsford & Goodfellow Inc HQ
Overview
(10)
(0)
(21)
Business Type:
Broker,
Shipper,
Wholesaler,
Software & Systems,
Other
Location HQ:
Clackamas, 97015
Oregon
Citrus:
Grapefruit, Oranges
Melons:
Watermelon
Cooking Vegetables:
Corn, Onions, Bulb, Parsnips, Potatoes, Rutabagas, Turnips
Salad Vegetables:
Lettuce
F&S Fresh Foods
Overview
(12)
(2)
(8)
Business Type:
Shipper,
Processor
Location HQ:
Vineland, 08360
New Jersey
Berries:
Blackberries, Blueberries, Strawberries
Deciduous Fruit:
Apples, Grapes
Melons:
Cantaloupe, Honeydew
Tropical Fruit:
Papayas, Pineapple
Cooking Vegetables:
Asparagus
Race-West Company
Overview
(21)
(9)
(26)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Clarks Summit, 18411
Pennsylvania
Berries:
Cranberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe
Alsum Farms & Produce, Inc
Overview
(15)
(0)
(14)
Business Type:
Grower,
Shipper,
Retailer,
Wholesaler,
Other
Location HQ:
Friesland, 53935
Wisconsin
Berries:
Cranberries
Melons:
Watermelon
Cooking Vegetables:
Celery Root, Onions, Bulb, Onions, Sweet, Potatoes, Pumpkins, Sweet Potatoes
Salad Vegetables:
Celery Hearts
Specialties:
Fingerling Potatoes
Riggio Distribution Co
Overview
(9)
(0)
(14)
Business Type:
Wholesaler
Location HQ:
Detroit, 48209
Michigan
Berries:
Cranberries, Strawberries
Citrus:
Lemons, Oranges, Clementines / Mandarins / Tangerines
Melons:
Watermelon
Tropical Fruit:
Bananas, Coconuts
Cooking Vegetables:
Artichokes, Asparagus
Mack Farms Inc HQ
Overview
(5)
(9)
(11)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Lake Wales, 33898
Florida
Melons:
Watermelon
Cooking Vegetables:
Onions, Bulb, Potatoes
John Cerasuolo Co Inc
Overview
(5)
(0)
(0)
Business Type:
Broker,
Wholesaler
Location HQ:
Chelsea, 02150
Massachusetts
Melons:
Cantaloupe, Honeydew, Watermelon
Cooking Vegetables:
Cabbage, Cauliflower, Eggplant, Potatoes, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell
