Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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NBC Foods Inc
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Dallas, 75266
Texas
Tropical Fruit:
Avocados, Bacon Avocados, Fuerte Avocados, Gwen Avocados, Hass Avocados, Pinkerton Avocados, Reed Avocados, Zutano Avocados, Tropical Avocados
Cooking Vegetables:
Onions, Bulb
Patagonia Green Leaf
Overview
(1)
(0)
(0)
Business Type:
Grower
Location HQ:
Boynton Beach, 33472
Florida
Cooking Vegetables:
Basil
Specialties:
Baby Lettuce
OnlyMoso Harvest LLC
Overview
(5)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Zolfo Springs, 33890
Florida
Cooking Vegetables:
Bamboo Shoots
Los Trevi Produce LLC
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Brownsville, 78521
Texas
Cooking Vegetables:
Celery Root, Cilantro, Oregano
Salad Vegetables:
Celery
Specialties:
Calabaza, Tomatillo
Gonzar Produce LLC
Overview
(1)
(0)
(0)
Business Type:
Grower,
Wholesaler
Location HQ:
McAllen, 78503
Texas
Tropical Fruit:
Carambola, Hass Avocados, White Coconuts, Young/Water Coconuts
Specialties:
Guava, Mamey Sapote, Mangosteen, Dragon Fruit
Citrus:
Persian Limes
Cooking Vegetables:
Jalapeño Peppers
Lawton Family Farms LLC
Overview
(7)
(0)
(0)
Business Type:
Broker
Location HQ:
Brandon, 33511
Florida
Berries:
Blackberries, Blueberries, Strawberries
Melons:
Cantaloupe
Salad Vegetables:
Peppers, Mini Sweet
Organic Produce:
Organic Blackberries, Organic Blueberries, Organic Cucumbers, Organic Peppers, Bell, Organic Raspberries
Global Fresh Produce Inc
Overview
(4)
(0)
(0)
Business Type:
Broker
Location HQ:
Edinburg, 78539
Texas
Cooking Vegetables:
Cauliflower, White Cauliflower, Green Cauliflower, Purple Cauliflower, Orange Cauliflower
Humble Produce America
Overview
(1)
(0)
(0)
Business Type:
Broker,
Grower,
Wholesaler
Location HQ:
Redondo Beach, 90278
California
Citrus:
Lemons
Deciduous Fruit:
Apples
Tropical Fruit:
Pineapple
Cooking Vegetables:
Artichokes, Asparagus, Brussels Sprouts, Onions, Bulb, Peas
Salad Vegetables:
Cucumbers, Lettuce
