Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Pajaro Valley Fresh Fruit & Vegetable Distributing LLC
Overview
(2)
(0)
(2)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Watsonville, 95076
California
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Mesclun/Spring Mix
Wendling Company Produce Brokerage
Overview
(2)
(0)
(1)
Business Type:
Broker
Location HQ:
St Louis, 63128
Missouri
Cooking Vegetables:
Cabbage, Greens, Onions, Bulb, Potatoes, Napa Cabbage
S & S Marketing and Sales Inc HQ
Overview
(6)
(0)
(12)
Business Type:
Broker
Location HQ:
Salinas, 93901
California
Berries:
Blackberries, Blueberries, Raspberries, Strawberries
Citrus:
Lemons, Oranges
Deciduous Fruit:
Apples, Grapes, Pears, Pomegranates
Under The Onion Inc HQ
Overview
(1)
(0)
(6)
Business Type:
Broker,
Shipper
Location HQ:
Ontario, 97914
Oregon
Cooking Vegetables:
Onions, Bulb, Potatoes, White Onions, Yellow Onions, Red Onions
Mata's Produce Inc
Overview
(4)
(0)
(11)
Business Type:
Exporter,
Retailer,
Wholesaler
Location HQ:
El Paso, 79901
Texas
Berries:
Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Asian Pears
Harry H Price & Son Inc
Overview
(6)
(9)
(4)
Business Type:
Wholesaler
Location HQ:
Dallas, 75201
Texas
Cooking Vegetables:
Onions, Bulb, Potatoes
Southeast Farms Inc HQ
Overview
(5)
(0)
(16)
Business Type:
Broker,
Grower,
Shipper
Location HQ:
Hastings, 32145
Florida
Cooking Vegetables:
Cabbage, Onions, Bulb, Potatoes
Fresh Network LLC
Overview
(5)
(0)
(1)
Business Type:
Broker,
Exporter,
Shipper,
Importer,
Wholesaler
Location HQ:
Monterey, 93940-3470
California
Berries:
Blackberries, Blueberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples
Romas "R" Us, Inc
Overview
(9)
(0)
(1)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Vernon, 90058
California
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Greenfield Produce Imports
Overview
(1)
(0)
(1)
Business Type:
Importer,
Wholesaler
Location HQ:
Los Angeles, 90021
California
Cooking Vegetables:
Garlic, Onions, Bulb, Snow Peas
Specialties:
Ginger Root, Name, Shallots, Taro Root, Yuca
Nuts:
Peanuts
