Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Valley Spuds
Overview
(2)
(0)
(0)
Business Type:
Processor
Location HQ:
Oxnard, 93030
California
Cooking Vegetables:
Potatoes
Organic Produce:
Organic Potatoes
Marquez Produce Inc
Overview
(8)
(0)
(0)
Business Type:
Shipper,
Importer,
Wholesaler
Location HQ:
Vernon, 90058
California
Tropical Fruit:
Coconuts, Papayas, Pineapple
Cooking Vegetables:
Peppers, Chili, Squash, Summer, Squash, Winter, Jalapeño Peppers
Specialties:
Cactus Leaves, Chayote, Jicama
DP Produce Inc HQ
Overview
(1)
(0)
(1)
Business Type:
Wholesaler
Location HQ:
Los Angeles, 90021
California
Tropical Fruit:
Ataulfo Mangoes, Tommy Atkins Mangoes, Haden Mangoes, Haitian Mangoes, Kent Mangoes, Keitt Mangoes, Alphonso Mangoes
Cooking Vegetables:
Green Okra, Red Okra
Specialties:
Ginger Root
Razorback Farms Inc
Overview
(6)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Springdale, 72764
Arkansas
Cooking Vegetables:
Corn, Green Beans
Garcia Produce
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Keauhou, 96739
Hawaii
Tropical Fruit:
Avocados
Cooking Vegetables:
Herbs, Chives
Salad Vegetables:
Peppers, Bell, Tomatoes
Garcia Produce
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Watsonville, 95076-3248
California
Berries:
Strawberries
Cooking Vegetables:
Beans, Squash, Summer, Squash, Winter
Salad Vegetables:
Tomatoes
A L Johnson & Sons Inc
Overview
(1)
(0)
(2)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Le Roy, 49655
Michigan
Melons:
Watermelon
Cooking Vegetables:
Potatoes
Sarabian Farms
Overview
(3)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Sanger, 93657
California
Cooking Vegetables:
Cabbage, Eggplant, Okra, Onions, Bulb, Green Beans
Specialties:
Bok Choy, Daikon, Lemon Grass, Persimmons, Sugar Cane
Gitzlaff Farms Inc
Overview
(2)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper
Location HQ:
Kenosha, 53144
Wisconsin
Cooking Vegetables:
Cabbage, Corn
Gary Norman Produce Inc
Overview
(2)
(0)
(3)
Business Type:
Broker,
Grower,
Shipper,
Retailer,
Wholesaler
Location HQ:
Stuart, 34994-9434
Florida
Cooking Vegetables:
Cabbage, Corn, Herbs, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Endive/Escarole, Lettuce, Radishes
