Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Monterey Mushrooms Inc
Overview
(7)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Royal Oaks, 95076
California
Cooking Vegetables:
Mushrooms
Monterey Mushrooms Inc
Overview
(7)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Madisonville, 77864
Texas
Cooking Vegetables:
Mushrooms
Monterey Mushrooms Inc
Overview
(0)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Morgan Hill, 95037
California
Cooking Vegetables:
Mushrooms
Salad Vegetables:
Salads/Salad Mixes
Monterey Mushrooms Inc
Overview
(8)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Princeton, 61356
Illinois
Cooking Vegetables:
Mushrooms
Monterey Mushrooms Inc
Overview
(6)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Loudon, 37774
Tennessee
Cooking Vegetables:
Mushrooms
Monterey Mushrooms Inc
Overview
(6)
(11)
(1)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Zellwood, 32798
Florida
Cooking Vegetables:
Mushrooms
Smith Packing Inc
Overview
(7)
(0)
(0)
Business Type:
Broker
Location HQ:
Saint Augustine, 32080
Florida
Cooking Vegetables:
Cauliflower
Pure Flavor® Farms
Overview
(0)
(0)
(0)
Business Type:
Broker,
Exporter,
Grower,
Shipper,
Importer
Location HQ:
Romulus, 48174
Michigan
Salad Vegetables:
Peppers, Mini Sweet, Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers, Red Cherry Tomatoes, Red Cherry Tomatoes on the Vine, Red Cocktail Tomatoes
Organic Produce:
Organic Cucumbers, Organic Peppers, Bell, Organic Tomatoes
Pure Flavor® Farms
Overview
(0)
(0)
(0)
Business Type:
Broker,
Exporter,
Grower,
Shipper,
Importer
Location HQ:
San Antonio, 78217
Texas
Salad Vegetables:
Peppers, Mini Sweet, Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers, Red Cherry Tomatoes, Red Cherry Tomatoes on the Vine, Red Cocktail Tomatoes
Organic Produce:
Organic Cucumbers, Organic Peppers, Bell, Organic Tomatoes
Pro Health LLC
Overview
(6)
(0)
(1)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Carlton, 76436
Texas
Cooking Vegetables:
Onions, Bulb, Potatoes
