Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Cloverland Apiary & Farm
Overview
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Business Type:
Grower
Location HQ:
Calumet, 49913-9201
Michigan
Berries:
Strawberries
Deciduous Fruit:
Apples
Stone Fruit:
Cherries
Cooking Vegetables:
Mushrooms, Potatoes
Salad Vegetables:
Celery, Tomatoes
Pine Creek Farms LLC
Overview
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Business Type:
Grower
Location HQ:
Plainview, 55964
Minnesota
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Beets, Cabbage, Cauliflower, Eggplant, Garlic, Greens, Herbs, Kale
Caterina Foods Llc
Overview
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Business Type:
Grower
Location HQ:
Lake Bluff, 60044-2201
Illinois
Cooking Vegetables:
Beans, Corn, Mushrooms
Specialties:
Lentils (Dried)
Fields Without Fences Llc
Overview
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Business Type:
Grower
Location HQ:
Frenchtown, 08825-4018
New Jersey
Cooking Vegetables:
Herbs, Mushrooms
Wolftree Farm
Overview
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(0)
Business Type:
Grower
Location HQ:
Burdett, 14818-9724
New York
Berries:
Strawberries
Deciduous Fruit:
Apples
Cooking Vegetables:
Asparagus, Eggplant, Garlic, Greens, Herbs, Mushrooms, Onions, Bulb
Salad Vegetables:
Peppers, Bell
Birdsong Farm
Overview
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Business Type:
Grower
Location HQ:
Bangor, 49013-9443
Michigan
Cooking Vegetables:
Artichokes, Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root, Eggplant, Garlic
Young Earth Farm
Overview
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(0)
(0)
Business Type:
Grower
Location HQ:
Randolph, 53956-1006
Wisconsin
Berries:
Strawberries
Citrus:
Lemons
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries, Peaches
Cooking Vegetables:
Asparagus, Beans, Beets, Brussels Sprouts
Bluebird Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Cadiz, 43907-9419
Ohio
Deciduous Fruit:
Apples
Cooking Vegetables:
Greens, Mushrooms, Potatoes
Pandora Farm Llc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Miami, 33155-6229
Florida
Cooking Vegetables:
Mushrooms
Sahu Subtropicals
Overview
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Business Type:
Grower
Location HQ:
Fallbrook, 92028-7603
California
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples, Figs
Stone Fruit:
Apricots, Peaches, Plums
Tropical Fruit:
Avocados
