Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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National Onion Inc
Overview
(4)
(0)
(0)
Business Type:
Broker,
Shipper,
Retailer,
Wholesaler
Location HQ:
Las Cruces, 88003
New Mexico
Cooking Vegetables:
Onions, Bulb, Jalapeño Peppers
Salad Vegetables:
Peppers, Bell, Spinach
Vanguard International USA Inc
Overview
(7)
(0)
(0)
Business Type:
Broker,
Exporter,
Shipper,
Importer
Location HQ:
Issaquah, 98029
Washington
Deciduous Fruit:
Apples, Grapes, Pears
Stone Fruit:
Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Asparagus, Onions, Bulb
Salad Vegetables:
Broccoli
Onion House LLC, The HQ
Overview
(3)
(0)
(8)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Weslaco, 78596
Texas
Cooking Vegetables:
Cabbage, Onions, Bulb
George Amaral Ranches Inc.
Overview
(4)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Gonzales, 93926
California
Cooking Vegetables:
Cabbage, Cauliflower, Corn, Green Cabbage, Bicolor Sweet Corn, White Sweet Corn, Yellow Sweet Corn
Salad Vegetables:
Broccoli, Lettuce, Romaine
IPR Fresh
Overview
(3)
(6)
(1)
Business Type:
Broker,
Exporter,
Shipper,
Wholesaler
Location HQ:
Nogales, 85621
Arizona
Deciduous Fruit:
Grapes
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Eggplant, Onions, Bulb, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Progressive Produce LLC
Overview
(10)
(7)
(5)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Los Angeles, 90040
California
Citrus:
Grapefruit, Lemons, Limes, Oranges
Cooking Vegetables:
Asparagus, Brussels Sprouts, Cabbage, Herbs, Onions, Bulb, Onions, Sweet
American Vegetable Soybean & Edamame Inc
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Mulberry, 72947
Arkansas
Cooking Vegetables:
Soybeans/Edamame
Bova Fresh LLC
Overview
(15)
(0)
(4)
Business Type:
Broker,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Boca Raton, 33487-2765
Florida
Berries:
Strawberries
Citrus:
Lemons, Oranges, Clementines / Mandarins / Tangerines
Melons:
Watermelon, Seedless Red Watermelon
Tropical Fruit:
Avocados
Cooking Vegetables:
Asparagus
Salad Vegetables:
Peppers, Bell, Cucumbers
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Kandola Farms Produce Inc
Overview
(1)
(0)
(1)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Livingston, 95334
California
Cooking Vegetables:
Sweet Potatoes, Orange-Flesh Sweet Potatoes, Yellow-Flesh Sweet Potatoes, White-Flesh Sweet Potatoes, Purple Sweet Potatoes
Organic Produce:
Organic Sweet Potatoes
Specialties:
Yam
J & C Tropicals (J & C Enterprises Inc)
Overview
(19)
(0)
(2)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Miami, 33172
Florida
Citrus:
Limes
Tropical Fruit:
Avocados, Bananas, Carambola, Coconuts, Mangoes, Papayas, Pineapple, Plantains
Cooking Vegetables:
Garlic
