Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Watson Farms
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Kress, 79052
Texas
Stone Fruit:
Peaches
Cooking Vegetables:
Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Cucumbers
27 Farms Of Homestead Inc
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Homestead, 33031
Florida
Tropical Fruit:
Avocados
Cooking Vegetables:
Corn, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Peppers, Bell, Tomatoes
LNB Groves
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Homestead, 33031
Florida
Tropical Fruit:
Avocados
Cooking Vegetables:
Artichokes
Specialties:
Mamey Sapote, Sapodilla
Good Work Organic Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Round Mountain, 96084-0118
California
Deciduous Fruit:
Apples
Melons:
Watermelon
Cooking Vegetables:
Greens, Onions, Bulb, Squash, Summer, Squash, Winter
Salad Vegetables:
Tomatoes
Laubacher Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Oxnard, 93030-4014
California
Berries:
Strawberries
Cooking Vegetables:
Herbs, Kale, Mustard Greens, Green Swiss Chard, Red Swiss Chard, Rainbow Chard
Salad Vegetables:
Celery
La Milpa Organic Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Chualar, 93925-0111
California
Berries:
Strawberries
Cooking Vegetables:
Artichokes, Beans, Beets, Cabbage, Herbs, Kale, Leeks, Onions, Bulb
Salad Vegetables:
Peppers, Bell
C & N Organic Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Greenfield, 93927-4217
California
Berries:
Strawberries
Cooking Vegetables:
Artichokes, Beets, Cabbage, Garlic, Kale, Leeks, Peas
Salad Vegetables:
Radishes
Specialties:
Bok Choy
NuñEz Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Watsonville, 95076-2811
California
Berries:
Strawberries
Cooking Vegetables:
Artichokes
Salad Vegetables:
Peppers, Bell, Tomatoes
Gean Farm Inc Dba Harry's Berries
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Oxnard, 93036-1042
California
Berries:
Strawberries
Cooking Vegetables:
Asparagus, Beans, Herbs, Onions, Bulb
Salad Vegetables:
Tomatoes
Garden Grove Organic Produce Co
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Redding, 96003-7674
California
Berries:
Strawberries
Deciduous Fruit:
Figs, Pomegranates
Cooking Vegetables:
Artichokes, Beans, Beets, Eggplant, Herbs, Kale, Okra
